Borna Rajić shares business advice in viral video

Borna Rajić, representing the second generation of his family's business interests, appeared in a video by influencer Andriija Holovnenko in Vienna. During the interview, Rajić discussed his family's involvement in real estate, pharmaceuticals, and logistics.

When asked for career advice, Rajić advised individuals to believe in themselves, work hard, and not accept ‘no’ as an answer. He also noted that if he were to lose everything, his strategy would be to ‘choose a problem and solve it.’

The family's business history includes the development of the Lura Group and the dairy company Dukat. In 2007, Luka Rajić sold over 90 percent of Dukat's shares to the French group Lactalis for approximately 2.05 billion kuna. Following that sale, the family's business focus shifted toward the pharmaceutical, logistics, transport, and real estate sectors.