Borussia Dortmund prepares for new season with strategic shifts

Borussia Dortmund is entering the 2026/27 season with several organizational and strategic updates. On the pitch, the club is preparing for Champions League competition under head coach Niko Kovač, who holds the highest points-per-game average in the club's Bundesliga history. The club's sporting director, Ole Book, is focusing on a strategy of developing young talent, including players such as Konstantinos Karetsas, Joane Gadou, and Jobe Bellingham.

In recent transfer news, the club is reportedly preparing a final offer for Said El Mala. Additionally, young players recently secured a 3-2 test match victory against FC Arsenal.

Commercial changes are also coming to the Signal Iduna Park. The club has signed a multi-million euro deal to introduce Guinness as a second beer brand at the stadium, supplementing the long-standing partnership with Brinkhoff’s.