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[BUSINESS] · United States · 26 sources

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Bose acquires Skullcandy to expand consumer audio reach

Bose Corporation Skullcandy audio industry acquisition consumer electronics lifestyle audio

Bose Corporation has announced the acquisition of lifestyle audio brand Skullcandy from a fund managed by Mill Road Capital Management LLC. While the financial terms of the deal were not disclosed, the acquisition marks a strategic move to expand Bose's presence among younger demographics and specific lifestyle communities, including gaming, fitness, and boardsports.

Skullcandy will continue to operate as a standalone brand within Bose’s Premium Consumer Audio division and will maintain its headquarters in Park City, Utah. The deal builds upon a multi-year partnership where Skullcandy utilized “Sound by Bose” technology in several products, such as the Method 360 ANC earbuds and Crusher 1080 ANC headphones.

Bose CEO Lila Snyder stated that as a privately held company, Bose has the freedom to make “bold, long-term investments,” noting that Skullcandy is a thriving brand that offers opportunities to reach new consumers. Skullcandy CEO Brian Garofalow described the acquisition as a “win for Skullcandy and our fans,” noting that the partnership will provide greater access to Bose’s audio expertise and global distribution networks.

Entities

Bose Corporation · Brian Garofalow · Lila Snyder · Park City · Park City, Utah · Skullcandy

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

Skullcandy is now part of Bose, but its bold identity isn’t going anywhere [dailyguardian.ae]
Bose Corporation Acquires Skullcandy, Expanding Its Consumer Audio Portfolio to Reach New Audiences [www.technews24h.com]
Bose acquires Skullcandy: what it means for budget earbud buyers [www.absolutegeeks.com]
Bose übernimmt Skullcandy: Das ändert sich für die Marke [basic-tutorials.de]
Bose kauft Skullcandy: Mehr Reichweite für Spatial Audio und ANC [www.it-boltwise.de]
Bose Acquires Skullcandy | SGB Media Online [sgbonline.com]
Bose acquisisce Skullcandy per conquistare il pubblico giovane [www.tecnoandroid.it]
Bose Corporation Acquires Skullcandy [wifihifi.com]
Bose schnappt sich Skullcandy: Zwei Audio-Welten werden eins [www.appgefahren.de]
Bose preuzima poznatog proizvođača slušalica Skullcandy [www.bug.hr]
Bose Acquires Skullcandy, Adding a Utah Brand to Its Audio Portfolio [econotimes.com]
Bose Acquires Skullcandy: The Real Prize Is an Audience Bose Couldn't Reach [www.ecoustics.com]
Bose buys Skullcandy: What happens to its popular headphones and earbuds now? [english.mathrubhumi.com]
Bose acquires lifestyle audio brand Skullcandy [www.fonearena.com]
Bose Acquires Skullcandy, Keeping it a Separate Audio Brand [www.gadgetpilipinas.net]
Bose 收购“骷髅头”Skullcandy：瞄准年轻消费群体，拥抱街头潮流文化 - IT之家 [www.ithome.com]
Bose compra Skullcandy para conquistar a un público más joven [www.muycomputer.com]
Bose kauft Skullcandy: Der Premium-Platzhirsch holt sich die Bunten [www.nerdsheaven.de]
Bose acquires Skullcandy [www.parkrecord.com]
BoseがSkullcandyを買収。今後も独立したブランドとして製品開発 [www.phileweb.com]
Bose compra Skullcandy, pero mantendrá la marca como parte de su negocio de audio [pisapapeles.net]
Bose buys Skullcandy, and the budget brand’s makeover gets a permanent home [www.snowsportsnews.com]
Bose, Kulaklık Markası Skullcandy'yi Satın Aldı [www.tamindir.com]
Bose buys Skullcandy, the headphone brand born on a Park City chairlift [townlift.com]
Audífonos premium con varios procesadores de audio y sonido espacial. Fueron desarrollados con ganadores de Grammy [www.xataka.com.mx]
Bose acquires Skullcandy [www.gsmarena.com]