Bose launches Lifestyle Ultra soundbar and Ultra speaker line

Bose introduced its new Lifestyle Ultra home‑audio lineup, headlined by the Lifestyle Ultra Soundbar. The soundbar, priced at $899/£899 and released on May 15, features a softened, fabric‑covered design with glass accents, Dolby Atmos‑ready 7.1.4 sound, and a driver array that includes four full‑range speakers, a center tweeter, up‑firing drivers and proprietary PhaseGuide drivers. Connectivity includes a single HDMI eARC pass‑through, Ethernet, USB‑C, and dual 3.5 mm ports. Bose also launched the Lifestyle Ultra Speaker at $299, positioned as a competitor to Sonos’s Era 100; it can function as a stand‑alone speaker, a stereo pair, or rear speakers in an Atmos setup. The Ultra line is completed by a $1,099 Ultra soundbar and a $899 Ultra subwoofer, all showcased at a staged Manhattan home demonstration on the Upper West Side. The products emphasize streamlined aesthetics, simplified setup via Wi‑Fi credential sharing, and integration with Google Cast, Apple AirPlay and Bose’s companion app.