Bose launches Lifestyle Ultra soundbar with Dolby Atmos, AirPlay and Google Cast

Bose introduced the Lifestyle Ultra Soundbar and matching Lifestyle Ultra Subwoofer, priced at $1,099 and $899 respectively. The system adds Dolby Atmos, Apple AirPlay, Google Cast, a nine‑driver array with up‑firing speakers, PhaseGuide, TrueSpatial processing, AI‑driven SpeechClarity and CleanBass technology.

Designed for larger TVs (55‑inch and up), the soundbar aims to deliver cinema‑grade audio without the complexity of a full AVR setup. Reviewers found it performed well on both 55‑inch and 75‑inch displays, offering clear dialogue, immersive height effects and strong bass, though it does not support DTS formats.

The launch targets consumers seeking high‑quality home‑theater sound in a compact, easy‑setup package, positioning Bose against other premium soundbars from LG, Samsung, Sony, Klipsch and Sonos.