BOSS launches Fall/Winter 2026 menswear campaign

BOSS has launched its Fall/Winter 2026 global menswear campaign, centered on the theme of tailoring as a mindset rather than just a style choice. The campaign features British actor and brand ambassador Aaron Pierre, alongside model Grace Elizabeth, in visuals and film shot by Matthew Brooks in London.

The collection focuses on practical design for working professionals, utilizing high-quality wool, clever layering, and comfortable staples in colors such as black, white, and camel. The line includes heritage pinstripes, diffused checks, updated knitwear, and textured outerwear.

To expand the campaign's reach, BOSS is featuring a series of stories set in London, New York, Hangzhou, and Berlin. This series includes NFL quarterback Jaxson Dart, Olympic swimmer Wang Shun, actress Victoria Pedretti, and track athlete Alica Schmidt, each returning to locations that shaped their personal journeys.