99 Restaurants Loses Up to $60K as Red Sox 15‑Game Streak Sparks Free Kids Meals

From July 2 to July 22, 2026, the Boston Red Sox won 15 consecutive games, matching the franchise record set in 1946. The streak boosted Boston into the American League Wild‑Card lead and generated extensive media coverage, trade speculation and discussions about pitching upgrades for a playoff push.

During the same period, 99 Restaurants ran its long‑standing “Kids Eat Free after every Red Sox win” promotion at 87 of its 93 locations (the six New York stores are excluded). The unprecedented winning run caused families to visit repeatedly, resulting in “thousands” of complimentary children’s meals. Company estimates put the cost between $16,000 and $60,000, roughly $8 per meal. Senior Vice President of Marketing Michelle Giovine said the chain ensured all participating sites were fully stocked.

The streak ended on July 22 when the Baltimore Orioles defeated Boston in a double‑header, ending the run at 15 games. The Red Sox’s success and its aftermath have kept the team in the playoff conversation and prompted front‑office statements about targeting bullpen help and potential shortstop acquisitions before the trade deadline.