Boteco do Manolo expands franchise model to Brazilian interior

Boteco do Manolo, a Rio de Janeiro-based brand with existing operations in the United States, is launching a franchise expansion plan targeting medium-sized cities in Brazil. The network aims to move beyond major capitals and shopping malls, focusing on street-side locations to reduce fixed costs and improve margins.

Target markets include Belo Horizonte, parts of São Paulo, Mato Grosso do Sul, Brasília, and Londrina. The initial investment for a franchise is estimated between R$ 2.5 million and R$ 4.5 million, plus approximately R$ 350,000 in working capital. While average monthly returns are expected to be between 2% and 4%, some high-performing street units have reported returns of up to 8% per month.