Bouygues Telecom expands high-tech low-cost fiber range

Bouygues Telecom is shifting the low-cost market strategy through its B&YOU Pure Fibre range. Instead of sacrificing technical performance to lower prices, the operator is focusing on high-end technology while removing traditional services like television and landline telephony.

The current lineup includes two main subscriptions: the B&YOU Pure Fibre at €24.99 per month, offering up to 2 Gb/s download speeds and Wi-Fi 7, and the B&YOU Pure Fibre Plus at €27.99 per month, which provides up to 8 Gb/s and tri-band Wi-Fi 7 for eligible households. This approach aims to provide high-speed connectivity and modern hardware without the extra costs of superfluous services.