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[BUSINESS] · Philippines · 2 sources

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Part of situation: Philippine brand visibility in generative AI (2 clusters)

BPI and BDO lead Philippine banking AI visibility study

generative AI banking industry brand visibility digital reputation Southeast Asia

A new study by PRecious Communications, the PRecious AI Authority Index: Southeast Asia Banking 2026, reveals a distinction between brand reach and prominence within generative AI models in the Philippine banking sector.

Bank of the Philippine Islands (BPI) achieved the highest overall reach across consumer, business, and trust-related queries. Specifically, BPI appeared in 96% of answers regarding business banking and 73% of consumer banking queries.

In contrast, BDO Unibank led in first-mention prominence. BDO was named first in 75% of business banking responses and 31% of consumer banking queries. Researchers noted that while BPI has high visibility, BDO maintains a leading narrative order in AI-generated responses.

Entities

BDO Unibank · Bank of the Philippine Islands · PRecious Communications

Sources

BPI LEADS AI ANSWER REACH, BDO LEADS FIRST MENTIONS IN PHILIPPINE BANKING STUDY [gadgetsmagazine.com.ph]
BPI tops Philippine bank AI visibility [asianbankingandfinance.net]