Brack. Alltron enters humanoid robot market

Swiss IT distributor and online retailer Brack. Alltron is expanding its business operations to include the distribution and integration of humanoid robots. The company will offer models such as the X2 Ultra and A3 Ultra from Chinese manufacturer Agibot, alongside various four-legged robotic systems and service or cleaning robots from other brands.

Beyond hardware sales, Brack. Alltron intends to provide comprehensive support for Swiss companies, including consulting, training, system integration, and technical support. The company plans to create new positions to build this business unit and establish a partner network of specialists and integrators.

The strategic move is driven by the growth of ‘Physical AI’, a technology that combines advanced artificial intelligence with robotics and sensors to allow machines to perceive their environment and perform complex tasks autonomously in sectors like industry, logistics, research, and development.