Brad Pitt stars in new De’Longhi espresso maker campaign

Brad Pitt is starring in a new global advertising campaign for the De’Longhi Magnifica Duo espresso maker. Directed by Spike Jonze, the whimsical commercial features Pitt living as a roommate to a pack of 16 dogs. In the spots, the dogs’ barks are subtitled, leading to humorous interactions where the animals reprimand Pitt for his morning habits and domestic responsibilities.

The campaign, titled ‘Hot or Cold, Always Perfetto’, focuses on the versatility of the Duo range, which allows users to prepare espresso in various ways. Aparna Sundaresh, global chief marketing officer at the De’Longhi Group, stated that the campaign aims to showcase the duality of life and the ability to enjoy a coffee moment tailored to individual tastes.

The campaign is scheduled for a global launch on September 9 across digital, social, and broadcast platforms, supported by an influencer campaign. The De’Longhi Magnifica Duo is currently available for purchase.