Bradesco Saúde expands Efetivo Plus plan to São Paulo interior

Bradesco Saúde has launched its Efetivo Plus health insurance plan in the interior of São Paulo. The plan is designed to offer a combination of national coverage and high-quality regional medical providers, specifically targeting small and medium-sized enterprises with 3 to 199 employees.

The expansion covers several cities in the Campinas, Vale do Paraíba, and North Coast regions, including Campinas, São José dos Campos, Jundiaí, and Sorocaba. The plan includes outpatient and hospital coverage with obstetrics, and offers options for both private rooms and wards.

According to Flávio Bitter, Director-General of Bradesco Saúde, the goal is to provide a complete portfolio that combines national reach with recognized regional providers at an accessible cost. The Efetivo Plus plan has already been introduced in other markets, including the São Paulo metropolitan area, Distrito Federal, Rio Grande do Sul, Paraná, and Bahia.