Bradesco Seguros launches new financial planning and inclusion campaigns

Bradesco Seguros has launched new initiatives aimed at increasing financial literacy and expanding access to insurance products in Brazil. Through Bradesco Vida e Previdência, the company has partnered with cartoonist Rafa Tuma to create social media animations. These visual tools use everyday scenarios to explain complex topics such as life insurance, private pensions, and long-term financial planning in an accessible way.

Additionally, the group has introduced the ‘Mais Proteção e Mais Inclusão’ campaign, which focuses on microinsurance to promote social inclusion. This initiative targets underserved populations, including rural and riverside communities, to provide affordable financial security. The campaign addresses a significant gap in the Brazilian market, where research indicates low insurance penetration, with only 18% of the population holding life insurance.