Bradesco Seguros Ombudsman marks 23 years of operation

Bradesco Seguros has marked 23 years of operation for its Ombudsman office, which serves as a primary communication channel between the company and its clients. The department focuses on mediating demands and utilizing customer feedback to improve company processes, products, and services.

Valdirene Secato, Director of Human Resources, Ombudsman, and Sustainability at Bradesco Seguros, noted that the department provides critical insights into the customer experience. By analyzing manifestations, the company identifies patterns to evolve its business journeys. Recent years have seen increased investment in technology, automation, and data intelligence to identify trends and improve efficiency through new workflow systems, while maintaining a focus on human empathy.