Bradesco Vida e Previdência expands presence in Rio de Janeiro

Bradesco Vida e Previdência is strengthening its commercial presence in Rio de Janeiro as part of a broader expansion strategy in Southeast Brazil. The company currently holds a leadership position in the regional life insurance segment, maintaining nearly 23% market share in the first half of 2026.

As part of its Roadshow 2026 initiative, the company recently held an event in Rio de Janeiro to strengthen relationships with brokers and partners. Executives emphasized that regional proximity is essential for transforming local knowledge into commercial strategy and providing specialized support to brokers, who play a key role in identifying client needs for protection and planning solutions.