Bradsaúde CEO and Smart Fit recognized in business awards

Carlos Marinelli, CEO of Bradsaúde, has been named one of the ‘100 Most Influential in Healthcare’ for the fourth consecutive year in the Business category. The award, presented by Grupo Mídia in São Paulo, is based on market research and popular voting to recognize leaders strengthening the Brazilian healthcare system.

Separately, the Smart Fit Group has been recognized in the Specialized Services category at the Valor 1000 awards. The company is pursuing aggressive global expansion, aiming to open 350 new locations this year. Following recent entries into Morocco, CEO Diogo Corona indicated that the company is testing market asymmetries, with the potential to open up to 100 units in Morocco by 2027. The group is also focusing on its digital ecosystem, including the TotalPass corporate product, which currently serves 2 million users in Brazil and Mexico.