Brahma offers free beer to Flamengo fans after five consecutive wins

Brahma has launched a promotional campaign offering free beer to Flamengo supporters following the club's fifth consecutive victory. The promotion, activated through the Zé Delivery app, allows eligible fans over 18 to redeem either 24 cans of Brahma 0.0% or 12 cans of Brahma Chopp.

The winning streak included matches against Remo, Mirassol, Botafogo, Corinthians, and Independiente del Valle. This initiative is part of Brahma's ‘Sociedade Anônima Brahma’ (S.A.B.) ecosystem, which links team performance to commercial rewards.

Under this program, a portion of revenue from Brahma products sold via Zé Delivery is redirected to partner clubs, with transfers reaching up to 20% for the 0.0% product line. The brand reported that this model has generated over R$ 24 million for partner teams during its first year of operation.