Brand New Day launches AI assistant Daisy for pension queries

Pension provider Brand New Day has introduced Daisy, an in-house developed AI assistant designed to help customers with questions regarding pensions, savings, and investing. Available 24/7, the assistant can perform calculations, such as determining a user's remaining fiscal space for tax-advantaged pension contributions, while taking individual financial situations into account.

CEO Gerjan de Lange stated that Daisy is more than a standard chatbot, acting as a thinking assistant. However, the AI does not execute transactions or make financial decisions on behalf of clients. For complex issues or those preferring human interaction, users can be transferred directly to customer service, while specific financial advice requests are referred to professional advisors.

During a trial period last summer, the AI handled over 300 conversations on an average day, significantly outpacing the approximately 120 chats handled by human employees. The company expects usage to increase during the busy year-end period in November and December.