Branded residences market expands in Mexico with 25+ active projects

The branded residences market is expanding in Mexico, with more than 25 active projects currently for sale. According to an analysis by Accumin Intelligence, these developments combine luxury real estate with high-end hospitality through partnerships between developers and specific brands.

Key markets for these projects include the Mexico City Metropolitan Area, Monterrey, Los Cabos, Cancun, and the Riviera Maya. The Riviera Maya currently leads in units sold, with eight projects totaling over 700 units and an accumulated 280 units sold. In contrast, Mexico City is noted as the most dynamic market in terms of sales pace, averaging 3.7 units per month per project.

Two primary models have emerged: shared locations where hotels and residences share services, and independent luxury residences. While luxury hotel brands dominate the market, there is growing interest in lifestyle brands such as Armani Residences Masaryk. Major operators include Thompson Hotels, which has over 200 units in Mexico City and Monterrey, and Wyndham Hotels and Resorts, which has 200 units in the Riviera Maya. Prices for these properties currently range between $8,700 and $10,512 per square meter.