Brandex releases first digital reputation ranking for IPSA executives

The first digital reputation measurement by Brandex, a platform from Grupo REVO, has ranked the general managers of the 31 companies comprising Chile's IPSA stock index. The study evaluated digital presence, influence, positioning, reputation, and external visibility based on data collected through September 28, 2026.

Roberto Alvo, CEO of LATAM, led the ranking with 80 points, followed by Eduardo Pérez of Parque Arauco with 76 points, and Antonio Büchi of Entel with 75 points. These three executives were the only ones to reach the ‘Consolidada’ (Consolidated) category; no executives reached the ‘Elite’ level, which requires a score of 85 or higher.

The report highlighted a significant gap between executives who publish their own content and those who do not. The 20 managers who published content averaged 66.8 points, while the 11 who did not publish averaged only 30.4 points. The study noted that the difference in scores is primarily driven by the presence and influence dimensions, which depend on the executive's own communications.