Brasil Game Show announces 2026 event details and ticket discounts

The Brasil Game Show (BGS) has announced a 10% discount on tickets for the 2026 edition, available until August 29 through the use of the coupon code SEMANADOGAMER. The event is scheduled to take place from October 9 to 12 at the Distrito Anhembi in São Paulo.

Confirmed attractions for the 2026 fair include SEGA, musician Shota Nakama, and the Video Game Orchestra. The event will feature various activities such as gaming demonstrations, eSports championships, and business networking opportunities. The first day is reserved for the press, industry professionals, and holders of Premium and VIP passes.

Since its inception in 2009 as the Rio Game Show, the event has experienced massive growth, expanding from an initial 4,000 visitors to attracting millions of attendees over the years. Following its move to São Paulo in 2012, it has become a major industry hub featuring global companies such as Sony, Microsoft, Nintendo, and Riot Games.