Brasil Ride mountain bike event boosts tourism in Paraíba

The Brasil Ride mountain bike competition, considered one of the largest events of its kind in the Americas, recently concluded its edition in Paraíba, Brazil. The event attracted 1,500 athletes from 24 different countries, utilizing ten cities across the state.

Serra da Raiz served as the primary hub, hosting the Brasil Ride Village. The influx of approximately 2,000 participants, including athletes, technicians, and organizers, significantly impacted the local economy. Local businesses reported 100% occupancy in accommodations, and nearly 70% of temporary jobs created for the event were filled by local workers.

In the competition results, Portuguese athlete Tiago Ferreira secured first place in the Men's Elite ultramarathon category, while Luiza Souza from Curitiba took first place in the Women's Elite category. Following the success of this edition, organizers have confirmed that the event will return to Paraíba from October 24 to 30, 2027.