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TSE and Google launch YouTube tool to combat election deepfakes
The Brazilian Superior Electoral Court (TSE) and Google have launched a joint campaign to combat deepfakes in the 2026 elections. The initiative promotes a YouTube tool called Likeness ID (Detecção por Semelhanças), which allows candidates to identify AI-generated content that reproduces their image.
To use the tool, candidates must be over 18, have a YouTube account, and undergo an identity verification process. This process involves submitting an official document and a facial biometric registration via photo and video, which can take up to two days to process. Once registered, the platform scans for matching content and notifies the user, who can then request content removal if a violation is found.
Separately, the TSE has scheduled a trial for next Tuesday regarding an AI-generated video of former President Jair Bolsonaro. This case, filed by the PT party, follows an incident where Flávio Bolsonaro used a simulated video of his father during a candidacy launch event. The ruling is expected to establish legal precedents for how deepfakes and synthetic media are categorized and regulated under Brazilian electoral law.
Entities
Brasília · Brazil · Fernando Irineu de Souza · Fábio Coelho · Google · Jair Bolsonaro · Kassio Nunes Marques · Leonardo Avalanche · Limeira · Tribunal Superior Eleitoral · YouTube
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 26 SOURCES] The YouTube tool is named Likeness ID (Detecção por Semelhanças). itapevinoticias.com.br · www.jcatibaia.com.br · paraonline.com.br · tribunadodireito.com.br · aredacao.com.br · +11 more
- [● 26 SOURCES] The tool is available to users who are over 18 years old. itapevinoticias.com.br · www.jcatibaia.com.br · paraonline.com.br · tribunadodireito.com.br · aredacao.com.br · +11 more
- [● 26 SOURCES] The TSE and Google launched a campaign to encourage 2026 election candidates to use a YouTube tool to identify AI-generated content imitating their images. itapevinoticias.com.br · www.jcatibaia.com.br · paraonline.com.br · tribunadodireito.com.br · aredacao.com.br · +11 more
- [● 26 SOURCES] The identity verification and registration process can take up to two days. www.jcatibaia.com.br · paraonline.com.br · tribunadodireito.com.br · aredacao.com.br · www.noticiaja.com · +11 more
- [● 26 SOURCES] Identity verification requires submitting an official document and a photo and video selfie. www.jcatibaia.com.br · paraonline.com.br · tribunadodireito.com.br · aredacao.com.br · www.noticiaja.com · +11 more
- [● 10 SOURCES] The TSE has scheduled a trial regarding an AI-generated video of Jair Bolsonaro. portaldiarioderondonia.com · marioadolfo.com · fatopaulista.com.br · freguesianews.com.br · mauaagora.com.br · +2 more