Brazil: 87% of consumers plan to use AI for Black Friday

A recent survey by Reclame AQUI indicates that 87% of Brazilian consumers intend to use artificial intelligence during Black Friday, primarily for research and price comparison rather than final decision-making. Only 15% of consumers allow AI tools to select a store for them, a figure that drops to 4% when users do not verify the AI's information.

Consumer trust remains a critical factor, as 64% of respondents will reject an AI suggestion if the associated store has poor ratings. Concerns regarding sophisticated AI-generated scams are also rising. According to the Union of Workers in Data Processing Companies (SITEPD), victims of such crimes increased by 141% between 2021 and 2025, highlighting the need for consumer caution during high-volume shopping periods.