Brazil and Portugal beauty guides advise makeup and hydration for mature skin

Beauty specialists in Brazil and Portugal recommend specific techniques for applying makeup after the age of 40. They advise using a lightweight primer, liquid or cream foundations, and applying products in thin layers to avoid a heavy, cakey appearance. Subtle contouring and narrow, satin-finish illumination on the nose are suggested to maintain a natural look while minimizing the visibility of pores and fine lines.

In Portugal, the skincare brand Bioderma has launched a new Hydrabio line aimed at deep hydration and barrier reinforcement. The range includes a serum with a higher concentration of hyaluronic acid, a micellar cleansing gel, and moisturizers for different skin types, including a SPF‑30 product. The products are formulated to strengthen the skin’s barrier, improve water retention, and provide lasting comfort throughout the day.