Brazil automotive market shows shifting trends in vehicle sales and pricing

The Brazilian automotive market is experiencing shifting dynamics in 2026. Used car prices showed a slowdown in the third quarter, with the IBV Auto index rising only 0.36%, compared to 1.27% in the previous quarter. This deceleration is attributed to increased competition from new vehicles and a more balanced price dynamic.

In the new vehicle segment, September saw a 1.6% monthly retraction in sales, though the year-to-date total shows a 5.4% growth, potentially leading to a record year. The Fiat Strada remains the top-selling vehicle, followed by the Volkswagen Polo. Notably, SUVs are gaining significant ground; Rentcars reported a 55% increase in SUV rentals, as consumers increasingly prioritize comfort and family planning over basic economy models.

Manufacturer strategies are also evolving. Ford has implemented price reductions of up to R$ 25,000 on models like the Territory, Maverick, and F-150 to remain competitive against Chinese brands. Meanwhile, CAOA Chery has expanded its lineup with the Tiggo 9, a seven-seater SUV available in both combustion and plug-in hybrid versions. Stellantis is also planning an offensive in North America with the Ram Rampage to compete in the more affordable vehicle segments.