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[POLITICS] · Brazil · 181 sources (showing 100)

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Brazil 2026 elections enter new phase with free electoral advertising

Brazil has entered a new phase of the 2026 general election cycle with the commencement of free electoral advertising on radio and television. The advertising period, which runs until October 1st, provides candidates with two daily 25-minute blocks and various short insertions to present their platforms to the electorate.

In the presidential race, the distribution of airtime varies significantly based on party representation in Congress. Luiz Inácio Lula da Silva's coalition holds the largest share with 5 minutes and 31 seconds per program. Flávio Bolsonaro's PL campaign follows with 4 minutes and 20 seconds, while Ronaldo Caiado (PSD) has 2 minutes and 2 seconds, and Augusto Cury (Avante) has 35 seconds. Candidates such as Romeu Zema and Renan Santos do not receive allocated time due to not meeting performance clauses.

Campaign strategies are already diverging. Lula's campaign is focusing on government achievements and has opted to delay certain attacks, while Flávio Bolsonaro's opponents are highlighting his links to financial figures. Meanwhile, regional races, such as those in Ceará and Pernambuco, are also seeing the debut of televised programs, with candidates emphasizing security, economic growth, and local legacies.

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Augusto Cury · Brasil · Brazil · Flávio Bolsonaro · Luiz Inácio Lula da Silva · Lula · Receita Federal · Regional Electoral Court of Paraná · Regional Electoral Court of Santa Catarina · Renan Santos · Ronaldo Caiado · Tarcísio de Freitas

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