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Brazil biscuit market reaches R$ 18 billion in first half of 2026
The Brazilian biscuit market reached R$ 18 billion in revenue during the first half of 2026, marking a 3.5% increase compared to the same period in 2025. According to data from Abimapi and NielsenIQ, this growth is driven by a shift toward higher value-added products rather than just increased sales volume.
Covered biscuits led the expansion with a 20% revenue increase, totaling R$ 872 million. While traditional products like filled biscuits (24.4% of sales) and cream crackers remain dominant, there is a growing trend toward premium options and smaller packaging, with presentations of up to 150 grams accounting for 41.95% of sales.
Entities
Abimapi · Banco Central do Brasil · Brazil · FGV Agro · NielsenIQ
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Filled biscuits represent 24.4% of sales. ohoje.com · www.brasilemfolhas.com.br
- [○ 1 SOURCE] Packaged sizes of up to 150 grams accounted for 41.95% of sales in the first half of 2026. www.brasilemfolhas.com.br
- [● 2 SOURCES] Revenue increased by 3.5% in the first half of 2026 compared to the same period in 2025. ohoje.com · www.brasilemfolhas.com.br
- [○ 1 SOURCE] The sector is projected to grow by approximately 3% in 2026. www.brasilemfolhas.com.br
- [● 2 SOURCES] The Brazilian biscuit market generated R$ 18 billion in the first half of 2026. ohoje.com · www.brasilemfolhas.com.br
- [○ 1 SOURCE] Coated biscuits saw a 20% increase in revenue, totaling R$ 872 million. www.brasilemfolhas.com.br