Brazil chocolate consumption drops as Nestlé partners with Brasil Cacau for limited‑edition Moça® launch

A Kantar‑sponsored Worldpanel survey shows Brazilian household chocolate purchases fell 19% in the first quarter of 2025, driven by a global cocoa crisis that pushed prices higher. Consumers are responding by buying smaller packages rather than abandoning the treat entirely.

At the same time, Brasil Cacau and Nestlé have introduced a limited‑edition Moça® Brigadeiro line for ice‑cream parlors. The collaboration adds three new menu items—a Brigadeirão Moça® mix, a Moça® Milkshake, and a Moça® Cascão—plus a novel Moça®‑flavored rim for cups and glasses, aimed at boosting in‑store visits and social‑media buzz through a nostalgic, experiential offering.