Technology and AI drive shifts in corporate strategy and management

Brazilian companies are increasingly investing in technology, yet many struggle with digital maturity. While infrastructure has modernized, a lack of integration between departments like marketing, sales, and operations often prevents these investments from translating into significant business value.

In the software sector, companies are leveraging artificial intelligence to transform management processes. Sankhya has introduced ‘EIP Cognitivo’, an AI-driven ERP model designed to reduce learning curves by interpreting user intent rather than requiring manual navigation of complex menus. Similarly, Benner has invested R$ 50 million into developing autonomous AI agents for critical processes, currently serving the legal and health sectors through tools like ‘Atelier’ and ‘Elos’.

Technological shifts are also impacting corporate compliance and labor dynamics. Automation is turning fiscal compliance from a mere legal obligation into a strategic tool for risk prevention and financial planning. Meanwhile, discussions regarding the end of the 6x1 work scale in Brazil reveal significant unpreparedness; a study by A&M Performance indicates that 72% of companies lack the budget to transition to a 5x2 model, and 57% anticipate needing more staff to manage such a change.

On a global scale, Microsoft has reduced its carbon removal credit purchases by approximately 80% in the first half of the year, a move attributed to increased spending on AI expansion and the high electricity demands of AI infrastructure.