Brazil consumer landscape reshaped by demographics and AI

During the CONAREC 2026 panel, anthropologist Michel Alcoforado discussed how demographic, technological, and cultural shifts are reshaping the Brazilian consumer landscape. Key factors driving these changes include an aging population, new family structures, and rapid advancements in Artificial Intelligence, which require continuous adaptation from businesses.

Alcoforado noted that the speed of these transformations makes it increasingly difficult for companies to project consumer behavior. He reported that 68% of executives struggle to translate current market uncertainties into clear business decisions. Beyond technology, geo-strategic and climatic changes are also acting as cultural lenses that influence consumer expectations and relationships with brands.