Brazil: Consumers prioritize financial planning for first car purchases

Brazilian consumers are increasingly prioritizing financial planning and strategic analysis over impulsive purchases when buying their first vehicle. This shift reflects a more mature consumer base focused on long-term economic viability and the avoidance of debt that could compromise monthly budgets.

Key pillars for a secure purchase include market research, profile analysis to determine necessity, and evaluating the total cost of ownership, which encompasses maintenance, insurance, fuel consumption, and depreciation. Data from ABAC indicates a growing trend in planned credit, with 13.03 million active participants in consortia expected by 2026, as buyers seek to avoid high interest rates and improve their negotiation power.