Brazil footwear industry shifts focus toward comfort and technology

The Brazilian footwear industry is seeing a shift in consumer behavior, with a growing demand for products that combine comfort, lightness, cushioning, and style. According to a report by Euromonitor International, sales in the sector grew in 2025 as consumers prioritized well-being and sustainability.

Despite a 1.9% decline in production in 2025, Brazil produced 847.5 million pairs of shoes. Projections from the Brazilian Footwear Industries Association (Abicalçados) suggest domestic consumption could grow between 0.5% and 3.1% in 2026.

Industry experts, including Renata Scholles of Calçados Pegada, note that the rise of hybrid work routines following the pandemic has intensified the need for versatile footwear. Consumers now seek shoes that can transition from home offices to professional meetings and social activities without sacrificing aesthetics or technological performance.