Brazil hosts digital marketing and e‑commerce forums showcasing AI and payment innovations

The Sebrae agency of Mato Grosso (Sebrae/MT) organized the 6th edition of the "Jornada de Marketing Digital" in Cuiabá on 6 August. The event, themed “Do Futuro à Influência: Marketing que Gera Resultado”, featured speakers such as AI and futurism expert Martha Gabriel, data specialist Rafael Kiso and branding expert Maria Brasil. Organisers highlighted the goal of equipping small businesses with digital tools to improve market positioning, sales and competitiveness. The program also included the Conecta MT innovation fair, a partnership between Sebrae/MT and the Câmara de Dirigentes Lojistas (CDL) of Cuiabá, where technology firms displayed products and services for entrepreneurs.

At the Forum E‑Commerce Brazil (ECBR) held 28‑30 July, fintech company Zoop presented its split‑payment and marketplace solutions. Attendees experienced a virtual‑reality demo of a full e‑commerce purchase journey. Zoop executives, including Head of Commercial Jayme Canhada, Product Manager Bruno Costa, Product Manager Cecília Passagli and Director of Products Rodrygo Figueiredo, delivered talks on the evolution of marketplace finance, Brazil’s regulatory landscape for Banking‑as‑a‑Service, and the rise of “agentic commerce” that enables autonomous sellers to transact securely.