Brazil pickup truck market sees interest in new models and veterans

The Brazilian pickup truck market is experiencing significant activity driven by both new model interest and the popularity of established vehicles. Google Trends data from August to September 2026 indicates that the Volkswagen Tukan saw the highest isolated peak in search interest following its reveal, outperforming the Renault Niagara in average interest levels.

While new models like the Renault Niagara and the electric BYD Mako generate curiosity, veteran models continue to dominate consumer interest. The Fiat Toro and VW Saveiro maintain high average search scores, reflecting strong consumer confidence and brand loyalty in the region.

In the used vehicle segment, the Renault Oroch remains a notable option. Specifically, the Expression 1.6 SCe version is positioned as a practical choice for work or leisure, with 2019 models appearing on the market starting at approximately R$ 60,977.