Brazil political landscape shifts toward digital dynamics and social media

The current political landscape in Brazil is characterized by a tension between traditional historical biography and new digital dynamics driven by social media algorithms and artificial intelligence. The use of digital tools has become a central issue, with concerns rising over the instrumentalization of the internet and the proliferation of deepfakes.

Political discourse is increasingly shaped by social media bubbles, which are replacing traditional notions of public opinion. Furthermore, electoral debates are often criticized for lacking substantive discussion of government platforms, frequently devolving into rhetorical exchanges rather than meaningful ideological confrontations. Voters face challenges such as unverified polling data, candidate unpreparedness, and the influence of ongoing legal investigations on their decision-making process.