Brazil proposes limits on social media infinite scroll

A new legislative proposal in Brazil, Bill 3046/26, seeks to regulate the use of 'infinite scroll' on social media platforms to protect user mental health. Authored by Deputy Capitão Augusto, the bill targets platforms with more than 2 million monthly active users or those where continuous video scrolling is a primary feature.

Under the proposal, platforms would be required to implement a mandatory five-minute break after a user views 30 consecutive videos in a single session. A video is counted as soon as it appears on the screen, regardless of whether it is watched in full. During this pause, the interface must display a mental health alert based on Ministry of Health guidelines. Platforms must also clearly indicate to users how many videos have been watched and how many remain before the mandatory break.

Failure to comply could result in warnings or fines ranging from R$ 50,000 to R$ 5 million per infraction. Repeated violations could lead to the judicial suspension of the continuous scrolling feature or the entire application within the country. Revenue from fines would be directed to the National Health Fund to support mental health initiatives related to digital usage. The bill will undergo analysis by several commissions in the Chamber of Deputies before proceeding to the Senate.