Brazil readies 2026 election amid AI rules and social media sway

As Brazil approaches the official start of its 2026 electoral campaign, experts note that social media has become a central tool for mobilising voters and shaping public opinion. A PUC‑Rio study linked strong digital performance to electoral success in the 2022 congressional race, and analysts expect candidates who master platform algorithms and trends to have an advantage, especially younger candidates with a strong online presence.

The Supreme Electoral Court (TSE) has introduced new regulations governing the use of artificial intelligence in campaign content. Resolution 23.732/2024 bans deep‑fake images and audio, requires explicit labeling of any AI‑generated material, and imposes a total blackout on synthetic content in the 72 hours before and 24 hours after the vote. Violations can lead to fines, removal of campaign registration, or even cancellation of elected mandates. The rules also prohibit AI‑driven sexist or pornographic portrayals, treating them as electoral offenses with criminal penalties.

Together, the growing influence of digital platforms and the tightened AI safeguards aim to curb misinformation while preserving the democratic process in Brazil’s upcoming election.