Brazil business trends: franchise revenue hits R$ 301 billion and real estate financing grows

Brazil's franchise market reached a milestone in 2025, with annual revenue exceeding R$ 301.7 billion, representing a 10.5% nominal growth. The sector currently operates 202,444 units across 3,297 networks, supporting approximately 1.762 million direct jobs. Experts emphasize the importance of reviewing franchise offering circulars (COF) and exit strategies, noting that 7.4% of operations were closed and 4% were transferred during the year.

In the real estate sector, residential property financing in Brazil grew by 6.6% in the first half of 2026, totaling 507,299 financed units. Data from Trillia (a B3 business line) shows that buyers financed an average of 64.8% of apartment values and 62.8% of house values. The Housing Finance System (SFH) remains the primary financing method, accounting for the majority of contracts.

Locally, the Mooca district in São Paulo saw a significant surge in residential development, with 4,653 apartments launched between June 2025 and May 2026—nearly triple the previous year's volume. Economic housing dominates this growth, with properties up to R$ 400,000 representing 69.4% of launches. Additionally, the advertised price per square meter in Mooca rose by 37% between 2021 and 2026, outperforming the São Paulo city average.