Brazil sees surge in Bluetooth speaker launches ahead of São João festivities

LG Electronics Brazil introduced the xboom XG9S portable speaker for the June São João celebrations. The device delivers 120 W RMS sound, up to 24 hours of battery life, IP67 water‑and‑dust resistance, integrated stage lighting and a power‑bank function. LG’s audio specialist Marcos Choi highlighted its ability to accompany outdoor festivals and family gatherings.

JBL released the Go Essential 2, a compact, waterproof Bluetooth speaker with 3.1 W RMS output, USB‑C charging and a 730 mAh battery lasting about 5 hours at high volume. Priced around R$ 219, the unit targets budget‑conscious consumers seeking portability for poolside or beach use.

A promotional roundup on Amazon Brazil highlighted three additional Bluetooth speakers: the 20 W GO Premium portable speaker, JBL Go 4 featuring Auracast multi‑device audio sharing, and the AOC ACS4341 offering 35 W AI‑boosted sound and TWS stereo pairing. All models carry water‑resistance ratings (IP67 or IPX5) and are marketed for outdoor activities and travel.