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Brazil to host 2027 FIFA Women's World Cup with expanded media coverage
CazéTV, NEOOH, and helloo have partnered to launch a national Out of Home (OOH) content platform for the 2027 FIFA Women's World Cup in Brazil. The initiative aims to extend digital coverage into physical environments, providing real-time match updates, scores, and tables across various locations including airports, shopping centers, parks, and urban terminals.
The project includes the creation of Transmission Lounges in nine Brazilian states. These high-traffic spaces, located in areas such as Rio de Janeiro, Salvador, and São Paulo, are designed to host live match broadcasts and brand activations. The companies estimate a potential flow of 14 million people through these project locations during the tournament.
Additionally, CazéTV is developing experience-based spaces for fans, modeled after the previous 'Casa CazéTV' project used during the men's tournament. While specific details regarding the scale of these new venues are still being developed, the goal is to deepen the connection between the channel's audience and the competition.
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- [○ 1 SOURCE] The 2027 FIFA Women's World Cup will be held in Brazil between June 24 and July 25. adnews.com.br
- [○ 1 SOURCE] CazéTV, NEOOH, and helloo are creating a national OOH content platform for the 2027 FIFA Women's World Cup. adnews.com.br
- [○ 1 SOURCE] CazéTV and YouTube hold 100% of the broadcasting rights for the tournament. www.meioemensagem.com.br
- [○ 1 SOURCE] CazéTV plans to develop experience spaces similar to the Casa CazéTV model. www.meioemensagem.com.br
- [○ 1 SOURCE] Transmission Lounges will be distributed across nine Brazilian states. adnews.com.br
- [○ 1 SOURCE] The project estimates a potential flow of 14 million people during the period. adnews.com.br