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Brazil tourism growth faces critical labor shortages
Brazil's expanding tourism sector is facing significant labor challenges. The high season between December and February is projected to generate approximately R$ 218 billion, the highest revenue ever recorded for the period. This growth follows a year in which Brazil hosted 9.2 million foreign tourists.
Despite the economic boom, the industry is struggling with high staff turnover. According to CAPIH, hotel turnover in Brazil reached 52.45% in 2025, a sharp increase from 30% in 2017. This issue is part of a broader global trend; the World Travel & Tourism Council (WTTC) warns that the global hospitality sector could face a deficit of 8.6 million professionals by 2035.
In response to these shortages, professional training efforts are increasing. Senac currently reports 131,000 enrollments in tourism-related courses, with 59,000 of those being free. Additionally, some hotels have begun establishing their own internal training schools to reduce reliance on external hiring and maintain service standards.
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Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Senac has 131,000 enrollments in tourism-related courses. valor.globo.com · portal.comunique-se.com.br · revistaempreende.com.br
- [● 3 SOURCES] The high season between December and February is expected to generate approximately R$ 218 billion. valor.globo.com · portal.comunique-se.com.br · revistaempreende.com.br
- [● 3 SOURCES] The global hospitality sector could face a deficit of 8.6 million professionals by 2035. valor.globo.com · portal.comunique-se.com.br · revistaempreende.com.br
- [● 3 SOURCES] Hotel turnover in Brazil closed 2025 at 52.45%. valor.globo.com · portal.comunique-se.com.br · revistaempreende.com.br
- [● 3 SOURCES] Brazil received 9.2 million foreign tourists last year. valor.globo.com · portal.comunique-se.com.br · revistaempreende.com.br