Brazilian advertising sector explores AI to expand market reach

The Brazilian advertising market is seeing new approaches to artificial intelligence aimed at different consumer segments. Nizan Guanaes is launching an AI-driven project designed to democratize access to advertising for small and medium-sized businesses in smaller cities. His goal is to provide simple, accessible tools that avoid industry jargon, targeting entrepreneurs who have previously been excluded from traditional agency services.

Simultaneously, the startup The Cursed Company is utilizing AI to optimize audiovisual production. By integrating AI into their studio workflow, the company aims to reduce the turnaround time for corporate videos and campaigns from approximately one month to just a few days. The startup focuses on providing a finished product rather than just tools, addressing the demand for professional content that is both rapid and cost-effective.