Brazilian agribusiness and tourism sectors announce new strategic partnerships

Orbia, a major Brazilian agribusiness digital platform, has partnered with the travel platform Zupper to expand its benefits ecosystem. Through this partnership, rural producers can accumulate Orbia points by purchasing airfare, accommodation, and tour packages. The program allows users to earn one point for every real spent on qualified travel services, with points valid for 36 months.

Separately, Embratur and Sebrae have launched a strategic initiative to promote the Amazon Gastronomy Reference Hub in both national and international markets. Based in Amapá, the project aims to use regional culinary diversity—featuring ingredients such as açaí, cupuaçu, and tucupi—as a tool for economic and social development. The partnership focuses on qualifying entrepreneurs and integrating regional flavors into the broader tourism experience to support local producers, chefs, and small businesses.