Brazilian brands Haleon and Lacta launch celebrity marketing campaigns

Haleon, the global health‑care company, announced a new ENO campaign in Brazil featuring digital creator Lucas Rangel. The campaign, titled “Deu ENO, deu bom,” will begin on 29 July 2026 and is built with Ogilvy, Publicise and BR Media to reach an estimated four billion impressions across online, retail and influencer channels. ENO, a fruit‑salt antacid, is promoted for its fast‑acting relief of heartburn symptoms.

Lacta, part of Mondelēz Brazil, is extending its partnership with singer Ivete Sangalo beyond a one‑off Easter spot. The brand will roll out a series of digital videos over the coming months, showing Sangalo reacting to personal stories and reinforcing Lacta’s focus on everyday moments and relationships. Marketing director Ana Assis highlighted the shift toward long‑term creator collaborations to maintain frequent consumer contact.