Brazilian brands O Boticário and Inter launch digital campaigns targeting consumers

O Boticário unveiled a Father’s Day campaign called “A Trend das Trends,” starring presenter Tadeu Schmidt. The brand creates videos using formats popular on social media – ASMR, reacts, “get‑ready with me” and unboxings – to invite children to show the gifts their fathers would like, aiming to bridge the digital divide between generations and highlight growing male interest in perfumery, self‑care and well‑being.

Banco Inter released the “Preço em Tempo” campaign with well‑known retail influencers Aracy, Ciro Bottini and Sebastian Soul. The initiative promotes a free tool, developed by Talent with 20Dash, that converts a product’s price into the number of work‑hours required based on the user’s income. Available as a Chrome extension and mobile browsers, the tool encourages more conscious spending and lets users direct the monetary value toward investments within Inter’s Super App or cashback offers.