Various regions announce 2026 Christmas festivities and schedules

Multiple cities and regions across Portugal and Brazil have unveiled their programming and investments for the 2026 holiday season.

In Portugal, Torres Vedras is launching a Christmas campaign starting November 14, featuring an ice rink and a Christmas train with a 400,000 euro investment. Other Portuguese locations including Óbidos, Águeda, Lisbon, and Santa Maria da Feira have also confirmed dates for their seasonal markets and themed parks.

In Brazil, major celebrations are being organized with significant economic impact. Gramado is hosting its 41st Natal Luz with a 41 million real budget, expecting 2.8 million visitors. Nova Friburgo is launching its sixth edition of ‘Um Encanto de Natal’ with an estimated cost of over 10 million reais, featuring parades and a themed village.

Other regional highlights include Joinville’s high-tech production involving three tons of equipment, Goiânia’s ‘Natal do Bem’ which generates local employment, and Limeira’s upcoming Coca-Cola Christmas Caravan. In Aparecida de Goiânia, free activities including a visit from Santa Claus will be available at local shopping centers.