Brazilian tourism destinations promote international growth at FIT 2026

Several Brazilian states and cities are participating in the 30th edition of the International Tourism Fair of Latin America (FIT 2026) in Buenos Aires, Argentina, to promote their destinations to the international market.

Manaus is utilizing the event to showcase its Amazonian landscape, culture, and gastronomy to global travel operators and agents. Similarly, Florianópolis is seeking to diversify its tourist base beyond its traditional Argentine market, engaging with representatives from countries like Paraguay and Uruguay to encourage year-round travel.

Espírito Santo has made its debut at the fair with a dedicated stand as part of an internationalization strategy. The state is prioritizing the Argentine market due to regional proximity and is exploring the possibility of seasonal flights between the two nations.