Brazilian commerce entities host innovation and entrepreneurship events

Sesc-ES held its first Innovation Week from October 20 to 23, focusing on the theme ‘Innovation and Leadership.’ The initiative, promoted by the LAB 27 ES innovation program, utilized hybrid formats to engage leaders and employees in sharing experiences and developing solutions to improve institutional processes and services.

In São Paulo, FecomercioSP participated in the 2026 Entrepreneur Fair at São Paulo Expo. The organization showcased the ‘Loja do Futuro’ (Store of the Future) project, which presents technological solutions and practical tools designed to modernize retail, enhance consumer experiences, and increase competitiveness for small businesses.